Up until 5 years ago advertising has essentially been a monologue, a one-sided conversation with the advertiser only speaking to the target audience. There was very little conversation. The goal of advertising was to create a resonating brand message and …
In sales and marketing, the focus should always be on the opportunity funnel. Unfortunately in many small businesses, there can be a disconnect between the sales and marketing department. Sales and marketing’s objectives are not always aligned and because of …
In writing your website videos, we’ve determined that what’s necessary is the skill of a television writer. After all, when you or your spokesperson pops up on the website visitor’s screen, it’s much like a TV commercial. Or is it? …
In my most recent blog post, “Take the Guesswork Out of Web Design,” you learned how to determine the “hot spots”, or highly clickable, areas of your website. Now we will delve deeper into the inner workings of your website …
As a company that wants to position its brand as sustainable, green or environmentally friendly, a company must lead by example. Practicing what you preach is critical in marketing a sustainable company. If your firm is truly sustainable, all aspects …
In the last two posts, we’ve looked at what website videos and marketing videos are made to engender. Trust. An immediate sense with the visitor that he or she doesn’t merely know what you do for a living, or what …
