Jeremy Durant

BUSINESS PRINCIPAL

At Bop Design, Jeremy Durant builds relationships with businesses in need of a marketing and branding strategy, helping them to develop their unique value proposition and ideal customer profile.

Prior to joining Bop Design, Jeremy spent 10+ years developing tailored solutions for Fortune 500 companies in the wireless, biotech, electronics and food and beverage industries. His range of experience is so diverse that Merriam-Webster is considering adding the phrase “Jeremy of all trades” to its dictionary.

Jeremy spent two years at Millennium Creative Group, assisting companies with their broadcast and new media strategies. He also spent seven years working with UC San Diego to develop internal workforce development programs for organizations. Jeremy received his BA from Merrimack College and his MBA from California State University, San Marcos.

Awards & Community Involvement

  • 2016 Presenter on Building a Digital Identity at UC San Diego Extension Instructor Conference
  • 2016 Speaker on a Career in Digital Marketing at UC San Diego Rady School of Business, Future Business Leaders of America
  • 2015 Presenter on Maximizing the Value of Your Website at California Parks & Recreation Society
  • 2015 Presenter on Website Conversions at Cal State Fullerton American Marketing Association
  • 2013 Presenter at the American Marketing Association San Diego Art of Marketing conference
  • 2013 – 2009 Professor of Sales and Marketing at John Paul the Great Catholic University
  • 2013 Lions Club Speaker
  • 2013 ProVisors Speaker
  • 2013 Speaker at Legal Secretaries, Inc. annual conference
  • 2012 Vistage Speaker
  • 2012 San Diego Chamber of Commerce Speaker
  • 2012 UCSD Rady School Speaker
  • 2011 member of San Diego chapter of Room to Read

Jeremy’s Latest Blog Posts

Explore how B2B firms are leveraging content marketing to support and further business objectives.

How B2B Firms Use Content Marketing 

Crafting exceptional B2B websites

Crafting Exceptional B2B Websites: A Guide to Masterful Conversion and User-Centricity

B2B website design for SEO

B2B Web Design Tips for SEO

Your Most Pressing SEO Questions Answered

Why Is Digital Marketing Important for B2B Firms?

How Do I Promote My B2B Website?

B2B Marketing Principles: Creating a Lead Generation Strategy

5 Tips on Asking Clients for Feedback or Reviews

3 Step Guide to Evaluate Your B2B Website Leads

Tips to Overhaul Your B2B Lead Generation and Nurturing

How to Convert B2B Website Form Submissions into Sales

B2B Is Not an Industry: Here’s Why

What Should My B2B Website Have?

A 5-Step Process to Choose the Right Keywords for Your SEO Strategy

How to Build an Effective Google Ads Landing Page

B2B Marketing Stats for 2022 and Beyond

Rule of 3: Managing Your B2B Web Leads

SEO and Buying Intent: Finding Keywords That Convert

SEO for B2B Marketers: 7 Things You Must Do Now

3 Strategies to Close B2B Website Leads

B2B Email Marketing & Lead Nurturing: Planning Tips

Overlooked Leads: How to Change Your Approach to Closing Deals

Is Sales Sabotaging Your B2B Marketing Efforts?

The B2B Sales Journey: An Odyssey

The B2B Sales Battle: Automation vs. Personalization

What Happens to Your B2B Marketing Leads After They Are Qualified?

A B2B Social Media Strategy to Connect with Prospects & Clients

A B2B Website in the Age of COVID-19

Common Mistakes that Turn Away Prospects

Easy Tips to Close B2B Website Leads

Best Practices for Live Chat on a B2B Website

Bop Design’s Favorite B2B Web Designs of the Moment

Tips to Make Money Off Your CRM

Why Bridging the Gap Between Sales and Marketing Is More Important than Ever

Shopping for a New B2B Agency? Ask These Crucial Questions

Tips for B2B Businesses to Thrive and Adapt During the COVID-19 Pandemic

How to Define a B2B Lead

Why Does the Sales Team Ignore or Mismanage Website Leads?

Your B2B Website & Sales: A Dynamic Duo

How to Define Your B2B Website KPIs

How to Use Content to Nurture Leads and Build Rapport

How to Build a B2B Marketing Strategy from the Ground Up

Google PPC Ads in A Nutshell

Tips to Successfully Oversee a B2B Web Design Project

B2B Web Design Essentials: A Quick Intro for CMOs

Bop Design Continues to Earn Great Customer Feedback

Are Your Content Downloads Getting the Attention They Deserve?

Simple Tips to Promote Your B2B Content

Copywriting for B2B Websites & Digital Media

SEO Insights for B2B Marketers

Bop Design Named Top Web Design Company in 2019 by TechReviewer

How to Leverage Your B2B Website Design to Grow Sales

3 B2B Content Marketing Examples That Really Work

5 Quick Tips for Creating Killer B2B Website Copy

Web Lead (Mis) Management: How to Excel in Biz Dev

5 Reasons Your B2B Website Visitors Don’t Convert

The Art of Choosing the Right SEO Keywords

Bop Design Is WBENC Certified!

How to Build Value During the Sales Process

Why Inbound Leads Should Be Your First Priority

How You Handle Leads Impacts Revenue

Bop Design Listed as Top Global 75 B2B Design Company

Marketing Tips to Hit the Ground Running in 2019

What We’re Thankful For at Our B2B Agency

4 Strategies to Improve the Quality of B2B Marketing Leads

How to Write Well: Tips from a Content Expert

How to Get the Most from Your B2B Marketing Partner

Brand Control: Maintaining a Consistent Brand in a Noisy World

Your Thoughts on Content Marketing: Survey Results

Take Your Digital Marketing Strategy to Print

Why a B2B Website Is a Necessary Investment

Bop Design Secures a Spot as a Top Agency in San Diego

B2B Blogs Your Prospects and Clients Hate to Read

Inbound vs Outbound: What Works Best for B2B Marketing?

Marketing Automation: When and Where to Implement

The State of B2B Lead Generation in 2018

3 Rules for Getting Past the Gatekeeper the Right Way

B2B Blogging: How a Blog Fits Into Your Web Design Strategy

SEO Myths & Why You Must Drop Old SEO Habits

3 Rules to Web Marketing for B2B Sales

Why Consider Hiring an Outside Marketing Agency?

B2B Marketing Agencies: How to Choose the Best Fit

A 5-Minute B2B Website Audit

Bop Design Recognized as a Top Web Designer & Digital Agency in Clutch’s Global Leader Press Release

Why Marketing Should Be Running ABM Campaigns

3 Reasons to Check Your Junk Mail Folder

Tips for Nurturing Marketing Leads

Why You Must Respond to Sales Emails in One Day

Gated vs. Ungated: What Content Marketing Pieces Generate Leads?

Why Your Website Must Be an Effective Content Marketing Platform

Pulling Together the Right Team to Develop Website Content

Tips to Extend Your Brand Outside of Marketing

Bop Design Is the Top San Diego Web Design Company!

Answer Your Damn Phone!

5 Mistakes You’re Making with B2B Website Content

Sifting Through a Sea of Website Leads

6 Statistics to Guide Your B2B Web Design Strategy

5 Interesting Ways to Share Your Brand Story

How to Align Marketing + Sales Strategies

B2B Website Content: 7 Tips for Writing Copy that Sells

How to Fill the Bottom of the Funnel

Great CTAs to Convert Website Visitors

Maximize ROI: How to Promote Your B2B Website

Is Your Website Generating Leads or Duds?

5 Marketing Resolutions for 2017

A Quick Intro to PPC & AdWords

5 SEO Tips to Drive Traffic to Your Blog

How to Prepare Your Marketing for 2017

What Clients Want to See in Your Web Design

The Method to the Business Networking Madness

Account-Based Marketing: Is It Right for Your Firm?

How to Amplify Your Content Using Social Media

A Simple Guide to a Content Strategy That Rocks

Is Your Firm Failing at Content Marketing?

5 Tips to Improve Your Website

How to Shop for a New Website

Do’s and Don’ts of Online Reputation Management

3 Social Media Tips for B2B Firms

4 Tips to Build a Brand Your Clients Love

4 Epic Failures in Content Marketing + Why They Failed

Stop Writing Blogs About Your Products and Services

That’s Not Content Marketing (Yes It Is)

How Your Website Is Losing Precious Leads (& How to Change It)

Drive More Website Leads with Social Media

7 Branding Tips from Marketing Pros

The Secret to Successful B2B Marketing

Top 5 Content Marketing Pieces You Didn’t Know Were Content Marketing

The Best Time to Launch a Content Strategy

SEO & Design for B2B Websites (Webinar)

5 Reasons Why Clients Hate Your eNewsletter

How to Give Feedback Like the British

5 Things You Must Do Immediately Post-Website Launch

Back to SEO Basics: Owned, Earned & Paid

11 B2B Trends + Predictions for 2016

What Makes a Web Design Company the Right Fit?

5 Important Questions to Ask Before Starting Your B2B Web Design Project

How to Pick Your Next Content Topic

4 Tips for Making Your Content Accessible to Search Engine Bots

10 Ideas for Your Next Blog

Branding Tips from Bop Design

Is WordPress Secure?

15 Crazy Branding Stats You Need to Know

Is There a Difference Between B2C & B2B Website Design?

WordPress Web Design FAQ

Significant Web Design Statistics for Skeptics

Your Website & Your Staff: A Winning Duo

How to Convert a Website Lead into a Customer

Why Writing Website Content Is Emotional

Why B2B Content Marketing Is Different

How to Create Trust with Content Marketing (And Win Over Prospects)

3 Tips to Reach More Clients with the Right Content

How to Create a Website that Fits with Your Brand in 9 Steps

5 Major B2B Branding Mistakes

Rebranding 101: Avoiding Potential Pitfalls

The Simplest Way to Build Trust with Your Website

Top 6 Things Heard During a B2B Web Design Project

The Secret to Great B2B Website Design

Is Your Content Marketing Reaching the Right People?

Top Content Marketing Activities

5 B2B Content Marketing Tips to Build Relationships

How Does B2B Content Marketing Add Value?

5 Steps to Build Your B2B Brand

Part IV: B2B Content Marketing Measurement: An Interview with Jeremy Durant

Part II: Content Marketing for B2B Firms: An Interview with Jeremy Durant

Part III: B2B Content Marketing & Sales: An Interview with Jeremy Durant

All the Responsive Web Design Statistics You Need

Part I: Content Marketing for B2B Companies: An Interview with Jeremy Durant

How to Choose a Website Design Firm

Complete B2B Website Checklist

Want Lead Generation? AdWords is your Best Option

How to Communicate to Market Segments on Your Website

No One ever Wants to Feel Like They’re Being Sold To…

How B2B Builds Brand Recognition

B2B Marketing: Over-Automation

B2B Websites: De-Gate Your Content Offers

Web Conversions: How Your Follow Up Can Ruin the Sale

Form or No Form? That is the Question

New Website Launch: Bradley & Company

How to Create Website Forms That Convert

Brand vs. SEO: Balancing Your Messaging

Long-Tail Writing: A Lesson From Wine Makers

B2B Marketing Bopcast Ep 6: Content Marketing As a One Person Business

New Website Launch: Pegasus Building Services

Measure These 5 Content Marketing Metrics for Long-term Success

B2B Blogging: It’s More Than Just “Publish”

How Content Marketing Supports the B2B Sales Process

4 Tips To Brand Your Financial Services Firm

What Every B2B Marketer Needs To Know

4 Tools To Find Your Niche On Twitter

How to Be Successful with B2B Facebook in 2014

How to Use Video the Right Way

How Your Accounting Firm Can Get More from Social Media

How To Get Started With B2B LinkedIn Showcase Pages

Tips for Creating Videos to Boost Brand Awareness

What 10 SMMW14 Attendees Had To Say

Tackle B2B Native Advertising in 3 Steps

5 Reasons Your Responsive Web Design Fails

6 Tips for Effective SEO With Mobile Marketing

How To Craft Killer Headlines That Get Clicks

6 Annoying Business Social Media Habits

7 Ways Your Sales Team Can Get Results with B2B Social Media

14 Corporate Blogging Do’s and Don’ts

How to Bridge the Gap Between Sales and Marketing

How Twitter Advertising is Beating Out LinkedIn in B2B Lead Generation

B2B Marketing Bopcast Episode 1: Habits of Successful Business People

5 Colleagues You Shouldn’t Bring to a Marketing Meeting

What Is Inbound Marketing And How Does it Help Your Business?

How to Build a Successful Content Marketing Team

New Bop White Paper: E-commerce 101

Too Bashful to Boast? How to Gain Media Attention for Your B2B Business

New Bop White Paper: Content Refresh

How to Get Started with B2B Content Marketing in 2014

Automated Holiday Cards: The Worst Marketing Tool

Top Bop Design Social Media Posts of 2013 (And Why They Loved It)

How to Use LinkedIn for Lead Generation

Avoid A Healthcare.gov Checkout Fiasco

Avoid These Common Email Marketing Mistakes

Tips for Creating a Better Customer Survey

Use Twitter to Grow Your Small Business: Part 2

Tools to Create an Ethical Business

How To Use Twitter to Grow Your Small Business: Part 1

5 Ways to Incorporate Charity into Your Business

Michelangelo and The Art of Social Media: Part 2

New FAQ Sheet: Responsive Web Design

Michelangelo & The Art of Social Media: Part 1

How to Trust Employees With Twitter: A Lesson from Broadcast

8 Tips for Designing a More Effective Landing Page

New Guide and Infographic: Master Paid Advertising in Social Media

How To Write An Effective Email Subject Line

The Pros & Cons of Responsive Web Design

Benefits of Working with an Outside Marketing Agency

Why Word-of-Mouth Businesses Desperately Need Good Websites

How to Make Promotional Giveaways Worth It

How to Find Content for Your Business Blog

To Hire or Not, Key Things to Look for in a Marketing Agency Partner

Website Design for Accounting Firms

What B2B Marketers Can Learn from B2C Marketers

Using Icons and Infographics to Build a Better Website

Your Online Reputation Counts, So Manage it Wisely

How B2B Lead Generation Is Like Dating

Marketing Your Product Isn’t the Same as Marketing Your Service

Five Creative Ways to Build Your Brand

Organizing Web Leads in a CRM

The Importance of Knowing Your Ideal Client

Targeted Networking via LinkedIn

Don’t Overlook the Value of Email Newsletters

Guest Post by Therapy Changes: How Therapists Can Manage an Online Presence

Your Network is your Brand

If a Business Claims It Will Do Something for Yours, Make Sure It Does It for Itself

Marketing As a Conversation

Communicating with Today’s Time-Deprived Readers

Make B2B Marketing a Holiday Tradition

Are You Over-Automating Your Sales Process?

The Importance of Generating Content

Making Sense of Social Media Advertising

How to Write E-mail Newsletters that Get Opened and Read

How B2B Firms Can Use QR Codes

All About Ad Retargeting

5 Common Characteristics of Successful Entrepreneurs

Why Great Content Is More Than Telling People What They Want To Hear

Twitter’s Small Business Guide Simplified